Monika Kukar-Kinney, Chair
Professors Cossé, Kukar-Kinney, Lascu, Ridgway
Associate Professors Marquardt, Raggio
Assistant Professors Carlson, Hanson
Visiting Instructor William Bergman
The Marketing Concentration
The marketing concentration requires a minimum of five units, including MKT 326 Marketing Research and Analysis, chosen from among the marketing courses in addition to the pre-business and business core requirement. A maximum of seven units can be taken in any area of concentration. Independent study courses only count toward the concentration with permission of the department chair.
Note: IBUS students taking MKT 325 and concentrating in marketing need only four additional units in marketing courses.